decordec
About Us
An Altruistic Bequest
About Us : The fascinating journey of Mr. Rajjab Ali and his family’s legacy in the weaving and carpet manufacturing industry is truly inspiring. From humble beginnings in the village of Malethu to the establishment of Deordec, the story reflects perseverance, talent, and dedication to craftsmanship.
Mr. Rajjab Ali’s transition from being a weaver’s son to a skilled designer and then a visionary business owner serves as a testament to his passion and proficiency in the industry. His ability to bring forth creativity and innovation within the weaver community showcases his leadership and forward-thinking approach .
In 1972, the pivotal creation of the Rug Manufacturing Company (RMC) marked a significant milestone in the family’s journey. Collaborating with his son, Mr. Abdul Rub, they ventured into their manufacturing and export business, laying the foundation for a renowned company that would significantly impact the industry. The company’s commitment to quality, creativity, and continuous improvement undoubtedly contributed to its success and recognition.
The establishment of ‘RMC Collections’ in 1996 signifies a new chapter in the family’s entrepreneurial endeavors. The decision to separate from the company’s other partners and continue the journey as a family-owned firm underscores their independence and determination to uphold their values and vision. This move also reflects their commitment to maintaining the high standards and distinctiveness of their products.
The family’s participation in global exhibitions and world fairs, beginning in 2000, signifies their ambition to showcase their craftsmanship on an international platform. Such initiatives not only highlight the company’s commitment to expanding its reach but also portray its readiness to embrace global competition and diversify its product offerings. RMC Collections has enter the global exhibitions. In the year 2006, Mr Abdul Rub registered a partnership firm with his brother Mr. Shah Alam, Mr. Shahid Ekram, Mr. Shahid Jamal, Mr. Shahnawaz Akhtar and together, they participated in the World Fair in Domotex, Germany.
The integration of Mr. Abdul Rub’s sons, Mr. Abdul Bari and Mr. Altaf Husain, into the firm as department heads for production in mid-2006 to 2010 strengthens the family’s commitment to continuity and succession planning. Their involvement in the business not only signifies generational transition but also manifests a desire to preserve and advance the family’s legacy in the industry.
The addition of Mr. Faisal as the Chief Executive Officer (CEO) in 2010 demonstrates the family’s openness to external leadership and expertise. Mr. Faisal’s introduction of new products, such as cushions, pillows, and poufs, reflects the company’s adaptability and responsiveness to evolving market trends and consumer preferences.
Furthermore, the establishment of Decordec by Mr. Afzal Rub in 2019 represents a new chapter in the family’s entrepreneurial journey. His venture, characterized by resilience, intelligence, and a profound appreciation for handcrafts, embodies the family’s commitment to innovation and dedication to the art of weaving. Decordec’s emphasis on customer satisfaction and the creation of endearing, high-quality products aligns with the family’s long-held values and principles.
The family’s legacy encapsulates a rich tapestry of tradition, innovation, and entrepreneurial spirit. Their contribution to the weaving and carpet manufacturing industry serves as an inspiration to emerging entrepreneurs and a testament to the enduring impact of passion and craftsmanship. As they continue to chart new horizons and demonstrate excellence in their craft, their story will undoubtedly resonate with generations to come, leaving an indelible mark on the industry.
FOUNDERS MESSAGE:
As a passionate and Certified interior designer with over five years of experience in the industry, Afzal Rub has made a name for himself as a tastemaker in the world of design. From luxurious homes to high-end hospitality spaces, his portfolio is a testament to his innovative approach and attention to detail. With a distinct aesthetic that combines imperfection, impermanence, and incompleteness, Afzal’s designs are at once both unique and timeless.
Afzal’s journey in design began in 2016 after graduating from Pearl Academy of Design with a degree in Textile Interior Design. He launched his own design firm, Decordec, in 2019, which has since become a hub for creativity and collaboration. Afzal’s move from interior design to product design was a natural progression, driven by his passion for creating custom rugs that reflect his clients’ personal styles.
At Decordec, Afzal has developed a unique approach to design that blends experimentation, craftsmanship, and technique. His team of artists and designers work together to create intricate, one-of-a-kind pieces that tell stories of evolving aesthetics. Afzal’s designs are not just functional, but also works of art that evoke emotions and inspire new ideas.
Afzal’s commitment to sustainability and ethical practices is reflected in his use of eco-friendly materials and his collaboration with local artisans. He believes in creating products that not only meet the needs of his clients but also contribute to the greater good.
In addition to his design work, Afzal has also been instrumental in promoting change within the design industry. Amid the global pandemic, he has been actively involved in conceptualizing and collaborating with other designers to launch new initiatives that promote sustainability and innovation.
Afzal’s designs are not limited to India, but have also gained international recognition. His Work has been featured in several publications. His reputation as a tastemaker has led to collaborations with high-end brands and celebrities, including the renowned Bollywood actor, Mohan Lal.
In conclusion, Afzal Rub is a talented and visionary designer who has made a significant impact on the design industry. His commitment to sustainability, ethical practices, and innovation has earned him international recognition and collaboration with top brands. With his unique aesthetic and approach to design, Afzal is sure to continue making waves in the world of design for years to come, In Sha Allah !!